Luna Select
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Luna Select
Hospitality Asset Management
Welcome, Laura
Head of Business Development — Spain
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1. Executive Overview & Positioning Strategy
The Problem We Solve
Independent hotel owners (20–150 keys) face severe margin compression: 18%–25% OTA commission leakage to Booking.com/Expedia, combined with rising operational labor costs and a lack of institutional-grade yield technology.
The Luna Advantage
We deploy an institutional Managed Revenue Taskforce. 365-day automated rate clamping, flight/competitor scanning 500 days out, and full operational SOP execution—without forcing the owner to hire an in-house team.
Target Property Persona
| Criteria | Target Profile | Disqualification Red Flags |
|---|---|---|
| Asset Size | 20 to 150 Rooms / Suites / Units | < 15 keys (insufficient yield volume) |
| Property Type | Boutique Hotels, Luxury Resorts, Serviced Apartments | Budget Motels, Hostels with shared facilities |
| Management | Owner-operated, Family-owned, Asset Manager-led | Large corporate franchises with locked IT |
| Current Tech | Cloud PMS (Mews, Cloudbeds, Apaleo, Planet) | Legacy paper systems with zero API access |
MODEL A: Revenue Taskforce
Remote ExecutionFor properties with floor staff seeking RevPAR and direct booking optimization.
Setup Fee: €3,500 (One-time)
Base Fee: €1,200 / month
Performance: 3.5% GOR
MODEL B: Full Management
On-Site TaskforceFor owners seeking passive returns, SOP alignment, and complete operational relief.
Setup Fee: €7,500 (One-time)
Base Fee: €2,500 / month
Performance: 3.5% GOR